Embark on a journey into the dynamic world of marketing with “Marketing Champions,” where our host connects with media experts from coast to coast every week. Dive deep into compelling conversations that explore the latest trends, groundbreaking strategies, and transformative innovations driving the marketing industry forward. Today our host, Howard Wolpoff, spoke with Mark Goldwich.
Mark Goldwich
President and CEO of Gold Star Adjusters
Website Address: http://goldstaradjusters.com
Short company description:
Public Insurance Adjusters since 2004.
How did you get started in your field of work?
My degree in insurance led to 17 years with a large national carrier, then I decided to represent and advocate for policyholders.
How has your business changed in the past 12 months?
Claims have reduced to 20+ year low – to half the normal rate.
Describe a Failure in your Career
Not diversifying enough by recruiting adjusters in other states.
What about your company makes you the most proud
Hearing that we have a positive reputation, even with carrier-side adjusters.
How do you motivate people to give their best?
Through example – monthly team meetings and 1-on-1 meetings.
What is one tip that you would give when it comes to marketing?
Diversify unless you find one method that works effectively.
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