Explore the forefront of SEO strategy on SEO Champions with Mike White sponsored by Vendasta. Meet industry leaders and discover the secrets behind their most successful campaigns, from digital innovations to timeless branding principles. Today, White spoke with Drew Church.
Drew Church
Founder of Solid Marketing Group
Website Address: https://Www.solid marketing group.com
Short company description:
Solid Marketing Group is a culture-first creative and experiential agency that helps brands connect with audiences through strategy, events, content, and culturally relevant campaigns.
How did you get started in your field of work?
Creating opportunity through doors closing in the industry. I created this agency from building real relationships and not waiting for the perfect moment to come to me. I had to go get it!
What is one tip that you would give when it comes to marketing?
My biggest tip is to embrace AI as a tool, not a replacement for creativity. Marketers who learn how to use AI to move faster, understand audiences better, and generate stronger insights will have an advantage—but the human piece still matters. Culture, emotion, storytelling, and knowing what actually connects with people can’t be automated. The opportunity is using AI to enhance the strategy and creativity, not replace it.
The biggest change in marketing that you see coming in the next 5 years is?
I think we’ll see a bigger shift toward experience-led marketing. As AI makes digital content easier to create, brands will need to work harder to create real-world moments, communities, and experiences that people actually remember. The brands that win will be the ones that make people feel something, not just see something.
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