Brian Regienczuk
CEO and Founder at SpotSource
Website Address: spotsource.com
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Brian Regienczuk from SpotSource. To learn more, check out http://www.spotsource.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Data driven decision making for everything from selecting your next agency partner to knowing the channels and content that will resonate…
What are the major challenges that you (and/or other advertisers) face today?
At larger corporations, there can be a lot of red tape and paper pushing. While the paper is now digital, it still is mundane and opaque. It really gets in the way of people doing what they love and delivering results.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
We have certainly taken notice. And, for our customers and their agencies, we see many taking chances to figure out the right content and frequency.
