Welcome to “Brand Champions,” where we dive deep into the art and science of building unforgettable brands. Join us on Advertising Champions TV as branding gurus share their secrets to creating brand loyalty and driving impact. Discover the strategies behind iconic brand stories and learn how to stand out in a competitive marketplace. Today our host, Janine Hogan spoke with Mark Goldwich.
Mark Goldwich
President and CEO of Gold Star Adjusters
Website Address: http://goldstaradjusters.com
Short company description:
Public Insurance Adjusters since 2004.
How did you get started in your field of work?
My degree in insurance led to 17 years with a large national carrier, then I decided to represent and advocate for policyholders.
How has your business changed in the past 12 months?
Claims have reduced to 20+ year low – to half the normal rate.
Describe a Failure in your Career
Not diversifying enough by recruiting adjusters in other states.
What about your company makes you the most proud
Hearing that we have a positive reputation, even with carrier-side adjusters.
How do you motivate people to give their best?
Through example – monthly team meetings and 1-on-1 meetings.
What is one tip that you would give when it comes to marketing?
Diversify unless you find one method that works effectively.
The biggest change in marketing that you see coming in the next 5 years is?
More digital and AI.
How do you help a brand maintain consistency across multiple channels and platforms?
Trademarked logo, consistent colors and messages.
Can you share a rebranding project that taught you valuable lessons about brand identity?
Changing a tagline using people unfamiliar with our industry or brand.
What strategies do you use to build and maintain brand loyalty in a competitive market?
By consistently producing good results, and by longevity, and volunteering.
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