Uncover the future of automation and artificial intelligence with “AI Champions”! Join us on Advertising Champions TV to explore how industry pioneers are leveraging AI to revolutionize business, simplify processes, and enhance customer experiences. Dive into real-world success stories showcasing the transformative power of AI across industries. From cutting-edge tools to practical strategies, discover how AI is shaping the future of work and innovation. Whether you’re curious about machine learning, automation, or AI-driven insights, “AI Champions” delivers the knowledge to help you stay ahead in the age of intelligent technology. Today our hosts, Mike White and Jae Scarborough, spoke with Jonathan Muzio.
Jonathan Muzio
Senior Vice President of Revenue for Antengo
Website Address: https://antengo.com
Short company description:
Antengo is an advertising technology and commerce company that specializes in publisher monetization software. Originally founded as a mobile classifieds app, it pivoted to become a broad business-to-business platform that helps digital media websites unlock new revenue streams.
• SellWild Marketplace: Antengo operates a white-label eCommerce and classifieds engine. This lightweight tool allows digital publishers to embed interactive marketplaces directly on their websites with zero engineering lift.
• Ad Management & Yield Optimization: The platform uses artificial intelligence to manage programmatic advertising. It optimizes ad yield by deploying automated price floors and smart bidding strategies.
If you had one message to get across to future customers, what would it be?
The time to diversify revenue is now.
What differentiates you from the competition?
Antengo beats clickbait ad networks by embedding first-party marketplaces (SellWild) directly on publisher sites. Instead of hurting UX with intrusive links, it uses turnkey AI yield optimization to boost revenue with zero engineering lift.
How is AI transforming the way businesses approach customer engagement and personalization?
We use AI to surface relevant eCommerce listings within our Sellwild Module that is embedded within the article pages and apps of our publisher partners.
Can you give an example of an AI-powered tool or strategy that’s made a significant impact on your work?
The Sellwild Marketplace has over 1M products/listings across dozens of different categories including women’s/men’s fashion, electronics, appliances, outdoor, fitness, and even classic automobiles. Our AI decisioning layer will select the best products to be placed within our module based on the content of the article and based on the user. This was achievable through institutional backing from Amazon.
What ethical considerations do you keep in mind when integrating AI into your processes?
We have to consider the lack of critical thought when depending on AI. In addition, we have to worry about the harm to the environment and people’s quality of life at the expense of supporting AI.
What excites you the most about the future potential of AI in your field?
The policing and control of AI.
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