Uncover the future of automation and artificial intelligence with “AI Champions”! Join us on Advertising Champions TV to explore how industry pioneers are leveraging AI to revolutionize business, simplify processes, and enhance customer experiences. Dive into real-world success stories that showcase AI’s transformative power across industries. From cutting-edge tools to practical strategies, discover how AI is shaping the future of work and innovation. Whether you’re curious about machine learning, automation, or AI-driven insights, “AI Champions” delivers the knowledge you need to stay ahead in the age of intelligent technology. Today, our hosts, Mike White and Jae Scarborough, spoke with D. Benny Bennafield.
D. Benny Bennafield
CEO, Founder, and Chief Storyteller at Datamorow Solutions
Website Address: https://datamorrow.solutions
Short company description:
Datamorrow Solutions helps leaders see clearly before they make consequential decisions. We serve businesses, nonprofits and professional-services firms navigating growth, positioning, audience trust, partnerships and investment.
Our outside-in strategic intelligence combines a governed library of 10,000+ strategic artifacts and analogs, Cultural Intelligence Frameworks, AI-assisted research and decades of senior judgment. Clients can start with a complimentary Strategic Signal Mirror, move to a focused $2,500 Decision Snapshot, or commission a deeper strategic engagement. The work is senior-led, clearly scoped and built to give leadership a stronger basis for what to do next.
If you had one message to get across to future customers, what would it be?
It’s hard to read the label from inside the jar. Every organization has blind spots. We bring an outside-in view of how customers, partners and the market may see your business. See clearly before you decide.
What differentiates you from the competition?
Our advantage starts with who’s in the room: senior leaders with different lived experiences and expertise in culture, brand, analytics and technology. We pair those perspectives with 10,000+ strategic artifacts to reveal what others may miss.
How is AI transforming the way businesses approach customer engagement and personalization?
AI helps businesses examine what different audiences need, what creates hesitation and what evidence helps people trust an organization. It also makes it easier to develop and test different messages, offers and experiences. For us, engagement might mean buying, donating, joining or becoming a partner. The important question is: what does this person need to understand and trust before taking that step? AI helps us explore that question. Real audience response tells us whether we understood it.
Can you give an example of an AI-powered tool or strategy that’s made a significant impact on your work?
Our Strategic Signal Mirror is a good example. It combines AI-assisted research, relevant lessons from our 10,500-record library and senior judgment to examine an organization’s public story. In one recent read, a company led with access to an expert team. We surfaced a bigger question: should the promise center on the operating capability that team helps clients build? That changes our work. Before rewriting a website, we identify the decision worth testing. AI helps us gather and compare evidence; our team determines what it means.
What ethical considerations do you keep in mind when integrating AI into your processes?
I start with privacy, accuracy, fairness and accountability. We need to respect permission around client information, check sources and separate what the evidence establishes from what we’re interpreting. We also look for whose perspective may be missing. Cultural context matters, especially when a recommendation affects people who weren’t represented in the research. A simulated audience response can help shape a question; it doesn’t establish what real people will do. As the stakes rise, the standard of evidence should rise too. Our team remains responsible for the recommendation.
What excites you the most about the future potential of AI in your field?
I’m excited about making strong strategic intelligence accessible to organizations with limited budgets and consequential decisions. A smaller nonprofit or growing business can explore more possibilities, develop something testable and learn from the response. That creates room to discover audiences, ideas and opportunities that might otherwise get overlooked. The future I’m working toward connects that whole cycle: see the opportunity, make an informed decision, put it into the market and keep learning. That’s where intelligence becomes valuable.
For agency owners and marketing leaders looking to scale their service offerings without building out every capability in-house, Vendasta offers one of the most comprehensive platforms available for agencies serving local and mid-market businesses. With a marketplace of 250+ white-label digital solutions — including local SEO, reputation management, online presence management, social media, digital advertising, and website services — Vendasta gives agencies the infrastructure to expand their client portfolio and deliver measurable results at scale.
Vendasta’s platform is built around one core idea: agencies should be able to sell and fulfill digital services to their clients without friction. The Vendasta Snapshot Report gives agencies a powerful needs assessment tool to start conversations, identify client gaps, and lead with data. The Business App gives clients a branded portal to see the impact of everything being managed on their behalf. And with AI-powered features, built-in CRM, and a full suite of fulfillment services, agencies can move faster, manage more clients, and compete against larger players without the overhead.
Whether you’re an agency owner looking to add digital services, a marketing professional building your first team’s tech stack, or an operator who needs a platform that grows with your client base — Vendasta is built for the kind of scaling that doesn’t sacrifice service quality. Learn more at vendasta.com.
