Matthew Kovacs
President at Blaze PR
Website Address: http://www.blazepr.com/
Each week on “PR Champions,” our host talks to PR experts across the country. This week, our host speaks with Matthew Kovacs from Blaze PR.
To learn more, check out http://www.blazepr.com/.
What is one PR strategy you recommend our audience to use in their business?
Influencers
How does your PR strategy change from working with a local advertising client to a national advertising client?
Geo-targeting, macro, micro, nano
Local media, broadcast, print, digital
Why is the biggest mistake you see people make when pitching the media?
Not knowing the audience and reporter’s beat
