Ryan Draving
Head of Strategy at M + Co
Website Address: movingcompaniesforward.com
Each week on “PR Champions,” our host talks to PR experts across the country. This week, our host speaks with Ryan Draving from M + Co.
To learn more, check out movingcompaniesforward.com.
What is one PR strategy you recommend our audience to use in their business?
Newsjacking
How does your PR strategy change from working with a local advertising client to a national advertising client?
We only work with B2B clients with a national or global presence.
Why is the biggest mistake you see people make when pitching the media?
Gotta read a few of their articles first so you know what they care about and what angle they take.
