Harrison Wise
CEO at Wise Collective Inc.
Website Address: https://www.wisecollective.co/
Each week on “PR Champions,” our host talks to PR experts across the country. This week our host speaks with Harrison Wise from Wise Collective Inc.
To learn more check out https://www.wisecollective.co/.
What is one PR strategy you recommend our audience to use in their business?
Content Marketing/Thought Leadership
How does your PR strategy change from working with a local advertising client to a national advertising client?
I wouldn’t say it changes necessarily, but we would look at how to scale the PR accordingly.
Why is the biggest mistake you see people make when pitching the media?
They focus on the source of the story and not those impacted by the story. If you’re not thinking about the “reader” or consumer when pitching, then you don’t understand how media works.
