Campbell Levy
Vice President, Creative + Media Relations (earned) at TURNER
Website Address: https://turnerpr.com/
Each week on “PR Champions,” our host talks to PR experts across the country. This week our host speaks with Campbell Levy from TURNER.
To learn more, check out https://turnerpr.com/.
What is one PR strategy you recommend our audience to use in their business?
Google News. It’s the simplest tactic/strategy on earth, but for someone strapped for time (and possibly budget), it’s a quick way to ascertain who is covering who, and how they’re doing it. You can use it to build you media lists/outreach for you, measure competitor coverage, sentiment, etc…and it’s FREE!
How does your PR strategy change from working with a local advertising client to a national advertising client?
Everything is predicated on goals. Ascertaining what moves the needle, and the tactics needed to lay a runway to get there.
Why is the biggest mistake you see people make when pitching the media?
No conducting a proper amount of background research (i.e. understanding a media target’s beat/interests) before outreach.
