Curtis Sparrer
Principal at Bospar
Website Address: https://bospar.com/
Each week on “PR Champions,” our host talks to PR experts across the country. This week our host speaks with Curtis Sparrer from Bospar.
To learn more check out https://bospar.com/.
What is one PR strategy you recommend our audience to use in their business?
Leverage causes to build your leadership. Media don’t want to cover just: you, you, you. They want to talk about the issues that matter.
How does your PR strategy change from working with a local advertising client to a national advertising client?
PR targets and ambitions become broader and more ambitious with a national advertising client. Storylines becomes broader too. I should know: I’ve worked with PayPal, Tetris, and the SETI Institute (The Search for Extraterrestials). I’ve also worked for local San Francisco organizations like SF Pride.
Why is the biggest mistake you see people make when pitching the media?
Long sentences, boring subject lines, professional prose
