Gina Schreck
Owner/Founder at The Village Workspace
Website Address: https://thevillageworkspace.com
Islin Munisteri
Chief Revenue Officer at Theia Strategies
Website Address: https://www.theiamarketing.com/
Each week on “Advertising Champions,” our host talks to advertising experts across the country. This week our host speaks with Gina Schreck from The Village Workspace and Islin Munisteri from Theia Strategies.
What is one tip that you would give when it comes to advertising?
Gina Schreck: Don’t ignore Google. Everyone focuses on Facebook, LinkedIn, or Instagram but Google Business Profile is often overlooked. Post regularly, add photos, and ASK FOR REVIEWS! This will help you show up higher in search than most anything else.
Islin Munisteri: I would definitely recommend having an Ideal Client Profile, personas, and then building the audience targeting in your perferred ad platform from those documents.
What are the major challenges that you (and/or other advertisers) face today?
Gina Schreck: Finding time for consistency.
Islin Munisteri: The major challenge we face when running ads on certain platforms is that they don’t have a customer success team to answer technical questions on why an ad is not running correctly.
