Freda Drake
President at The Reps
Website Address: thereps.net
Each week on “PR Champions,” our host talks to PR experts across the country. This week our host speaks with Freda Drake from The Reps.
To learn more check out thereps.net.
What is one PR strategy you recommend our audience to use in their business?
Read my book. No seriously, that is my first recommendation. But because PR strategies change for each business and each situation, this is a rather difficult question to answer. Social media and having a website is, of course, the very basic minimum
How does your PR strategy change from working with a local advertising client to a national advertising client?
Again this really varies, depending on the person, the product, the goal, the business.
Why is the biggest mistake you see people make when pitching the media?
Thinking that it’s all about them, rather than putting themselves in the place of the media and realizing that they need to fulfill a need in order to be listened to
