Debbie Goetz
President at Debbie Goetz Media Connections, LLC
Website Address: https://www.dgmediaconnections.com/
Each week on “PR Champions,” our host talks to PR experts across the country. This week our host speaks with Debbie Goetz from Debbie Goetz Media Connections, LLC.
To learn more check out https://www.dgmediaconnections.com/.
What is one PR strategy you recommend our audience to use in their business?
Be creative
How does your PR strategy change from working with a local advertising client to a national advertising client?
For national clients, you have to find ways to connect the client to a national issue or current event. The angle has to appeal to a wider audience of people across the country. For local clients, often times it is a matter of connecting what they are doing to a national topic, event, trend or theme.
Why is the biggest mistake you see people make when pitching the media?
Pitching journalists with story ideas that aren’t relevant to what they write about; not being conscious of editorial deadlines; not being personal enough in their pitch. You need to get to know journalists and understand what they write about or report on.
