Brandon Rea
VP of Sales at Vibrant Media
Website Address: https://www.vibrantmedia.com/
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Brandon Rea from Vibrant Media. To learn more, check out https://www.vibrantmedia.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
The deprecation of the cookie is the biggest change coming in marketing. Marketers will soon not be able to target digital media audiences using cookies.
What is one tip that you would give when it comes to digital marketing?
Be specific with your marketing. Test and learn from your testing.
What are the major challenges that you (and/or other advertisers) face today?
Being able to display a targeted advertisement in a privacy-compliant manner seems to be a major challenge for marketers. Vibrant Media solves this problem.
What are the most effective advertising tactics and/or media for your company?
Vibrant Media is 100% contextual and cookieless. We serve real-time addressable ads to hyper-targeted content, which is custom for each brand we work with.
