RJ Thompson
Director of Digital Marketing & Adjunct Profesor at University of Pittsburgh Joseph M. Katz Graduate School of Business
Website Address: https://business.pitt.edu
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews RJ Thompson from University of Pittsburgh Joseph M. Katz Graduate School of Business. To learn more, check out https://business.pitt.edu.
What is the biggest change in marketing that you see coming in the next 2 years?
More video advertising, community building and engagement, more financial investment into social media, adapting to any new technologies that arrive.
What is one tip that you would give when it comes to digital marketing?
Invest significant time in learning your audience as much as possible. Know them better than they know themselves. Learn the emotional touch points that make them act in accordance with your calls to action. If you can influence or manipulate -without being coercive- your target audience based on emotional content, you’ll be speaking to them on a whole new level.
What are the major challenges that you (and/or other advertisers) face today?
Rising costs for third party vendors, constant shifts in technology disrupt planning, audiences migrate away from or onto new platforms in massive waves and stay there but don’t say when.
What are the most effective advertising tactics and/or media for your company?
Primarily SEM, social media marketing, list buying, direct outreach, and recruitment events are the most effective.
