Ryan Draving
Principal and Head of Strategy at Muhlenhaupt + Company
Website Address: movingcompaniesforward.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Ryan Draving from Muhlenhaupt + Company. To learn more, check out https://www.movingcompaniesforward.com.
What is the biggest change in marketing that you see coming in the next 2 years?
AI <> Human marketing teamwork. It’s already happening, but we’ll see more and more of it.
What is one tip that you would give when it comes to digital marketing?
Move quickly. Your competition is moving every day. Success today is about understanding your customer, selecting campaigns that deliver outsized ROI, and executing efficiently in a way that stands out from the crowd but still covers points of parity.
What are the major challenges that you (and/or other advertisers) face today?
– Trying to collect perfect data and build flawless attribution
– Making smart decisions despite the reality of imperfect data
– Moving faster than the competition
What are the most effective advertising tactics and/or media for your company?
B2B tactics – especially Google Ads, LinkedIn Ads, Syndication are the most effective.
