Steve Cody
CEO and Founder at Peppercomm
Website Address: www.peppercomm.com
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week, our host interviews Steve Cody from Peppercomm.
To learn more, check out www.peppercomm.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Reputational crises and avoiding the countless minefields that arise in an ever-changing world of uncertainty.
What are the major challenges that you (and/or other advertisers) face today?
1.) Attracting and retaining talent.
2.) Anticipating client/marketplace needs.
3.) Understanding exactly how to engage with target audiences and on which combination of “channels”.
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
Always placing ourselves in the customers’ shoes
