Zora Chase
Founder/CEO at Chasing Nectar Digital Solutions
Website Address: https://www.chasingnectar.com/
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week, our host interviews Zora Chase from Chasing Nectar Digital Solutions.
To learn more, check out https://www.chasingnectar.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
The biggest change has to do with media content. Brands need to have a short-form video strategy that entertains, ads value, and provides attention. Think TikTok and the other platforms that are leaning into authentic video voices to sell their brand.
What are the major challenges that you (and/or other advertisers) face today?
Challenges stem from attribution. I believe that the customer journey to buy starts with foundational branding. Too many startups come into the marketplace looking for conversions as their primary goal. People buy from brands they know. Brands need to lean into that and find ways to connect with audiences in the early stages, before consideration and purchase.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
AVOD is the biggest category for TV viewing right now. We are using CTV/ streaming for our clients but in an interactive way. We appreciate the targeting capabilities and the ways you can build a measurable call to action within the platform.
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
Social Mirror ads are effective in taking your social media post (can be Twitter, FB, IG, YT, LI) and placing it across website and apps with behavioral targeting. These are delivering our highest CTR’s presently.
