James Heller
CEO, Founder at Wrapify
Website Address: wrapify.com
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week, our host interviews James Heller from Wrapify.
To learn more, check out wrapify.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Measuring and scaling static OOH
What are the major challenges that you (and/or other advertisers) face today?
OOH is hard to measure. It’s not easy to add the exposure data to mixed media modeling and is largely used as top of the funnel brand awareness. More money is spent on bot traffic in the US than OOH…
How is the trend towards streaming television (CTV) impacting your advertising strategies?
We believe triggering CTV with the recall and exposure of OOH makes a massive impact.
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
Outbound direct
