Matt Watson
CEO at Watson Creative
Website Address: WatsonCreative.com
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week, our host interviews Matt Watson from Watson Creative.
To learn more, check out WatsonCreative.com.
What is the biggest change in marketing that you see coming in the next 2 years?
More choices. Simply more choices – channels, platforms, audiences, etc..
What are the major challenges that you (and/or other advertisers) face today?
Focus.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
It’s certainly being leveraged and on our radar for our larger clients
