Kevin Aronhalt
Chief Marketing Officer at Courtesy Automotive Group
Website Address: courtesyatlanta.com , romefordlinc.com, courtesydodgechryslerjeepram.com
What is one tip that you would give when it comes to advertising?
Trust the data.
What are the major challenges that you (and/or other advertisers) face today?
If you are using a vendor to purchase a campaign, it can be a challenge to make sure they have segmented correctly. Are they filtering for bot traffic? You would be surprised by how many people don’t know where known bot farms are located.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
