Larry Bruce
CEO at MOTOix
Website Address: https://motoix.com/
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week, our host speaks with Larry Bruce from MOTOix.
To learn more, check out https://motoix.com/.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
Attention advertising will continue to struggle with fragmentation of consumer attention.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Same as above. Fragmenting consumer channels and even attention as consumers will continue to skip ads and or just stop the stream and go to something else.
