Mike Turner
CEO at Integrity Marketing Consulting
Website Address: www.integritymarketingconsulting.com
Each week on “AdTastic,” our host talks to advertising and media experts across the country. This week, our host speaks with Mike Turner from Integrity Marketing Consulting.
To learn more, check out www.integritymarketingconsulting.com.
What is the biggest change in the advertising industry that you see coming in the next 2 years?
I believe that the rapid rise in technological advancement including the evolution of artificial intelligence with have the biggest impact in the industry over the next couple of years.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
Consumers seem to relish the convenience, spectrum of choice, and quality that streaming adds to their viewing experience. I believe that CTV will continue to have a positive impact for our strategies because of the amount of personalized options the end user has compared to previous times due to new opportunities being opened up for smaller outfits.
What’s your biggest challenge with attracting and hiring talent in the past 2 years?
Over the past couple of years I have noticed that resourceful, committed “A Players” that are the right fit and that also possess the necessary skill sets are not a dime a dozen. Getting them on board is one thing, and being able to keep them for the long haul can absolutely pose another major challenge.
