Alexander Kidd
Partner at Zgroup Digital
Website Address: Zgroupdigital.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Alexander Kidd from Zgroup Digital. To learn more, check out Zgroupdigital.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The rise of the influencer as a brand as opposed to brands themselves. Paid vs organic traffic will change.
What is one tip that you would give when it comes to digital marketing?
Paid traffic is dead. Focus on tiktok organic.
What are the major challenges that you (and/or other advertisers) face today?
Moving clients from paid to organic traffic.
What are the most effective advertising tactics and/or media for your company?
Organic traffic
