Talie Smith
CEO, Creative Director at Smith & Connors
Website Address: www.smithandconnors.com
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week, our host interviews Talie Smith from Smith & Connors.
To learn more, check out www.smithandconnors.com.
What is the biggest change in marketing that you see coming in the next 2 years?
People are looking for meaning and a deeper value from brands. The pandemic and world and life challenges have changed so much. There’s more at stake. So, how can brands do that authentically?
What are the major challenges that you (and/or other advertisers) face today?
The industry is tied inextricably to the economy, and the economy is fragile. Looking for stability might mean changing business models to find less volatile client bases, like government.
