Jon Stamell
CEO/Co-Founder at Oomiji
Website Address: https://www.oomiji.com
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week, our host interviews Jon Stamell from Oomiji.
To learn more, check out https://www.oomiji.com.
What is the biggest change in marketing that you see coming in the next 2 years?
1. Shift from social media to client-owned “walled gardens”.
2. Shift from platform delivery of content to combinations of content, marketing and sales.
What are the major challenges that you (and/or other advertisers) face today?
1. Brand switching due to increase in Internet buying.
2. Inefficient and outmoded customer tracking
3. Commonly used brand tools don’t create relationships or understanding (social media engagement across all platforms and industries hovers around 1-2%.
4. Brands are losing 25%-95% of additional profits by not knowing who their best customers are.
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
With our platform, brands can learn their customers interests, needs and perceptions and market directly to them. It’s essentially 1:1 marketing at scale.
