Andre Rosdahl
CEO at Synthesis Insights
Website Address: https://synthesisinsights.com/
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week, our host interviews Andre Rosdahl from Synthesis Insights.
To learn more, check out https://synthesisinsights.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Continued privacy changes could affect tracking/analytics and the perceived value of a specific platform.
What are the major challenges that you (and/or other advertisers) face today?
Becoming too reliant on any one platform is a challenge. We’re seeing dramatic fluctuations in advertising performance month to month, whereas platforms had been more predictable in the past.
