Todd Giannattasio
Owner at Tresnic Media
Website Address: https://TresnicMedia.com
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week, our host interviews Todd Giannattasio from Tresnic Media.
To learn more, check out https://TresnicMedia.com.
What is the biggest change in marketing that you see coming in the next 2 years?
More focus on building relationship over time and value with your audience through Practical Branding
What are the major challenges that you (and/or other advertisers) face today?
The discipline and fortitude to be more strategic and intentional with what is proven to work but takes time to gain initial $ ROI
How is the trend towards streaming television (CTV) impacting your advertising strategies?
I think it could greatly benefit smaller businesses having access to advertising on shows without a massive budget like used to be needed for Television
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
Value-first, education based content that is more helpful than hypey
