Amy Jackson
Founder and CEO at TaleSplash
Website Address: https://TaleSplash.com
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week, our host interviews Amy Jackson from TaleSplash.
To learn more, check out https://TaleSplash.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The shift towards authenticity is only going to accelerate in the next 2 years. During the pandemic, the veneer of Instagram and advertising came off and now the generation who will be driving consumer spending will continue to require more realistic and inclusive content.
What are the major challenges that you (and/or other advertisers) face today?
Cutting through the noise and keeping up with the constantly changing news cycle are two of the biggest challenges.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
People watch shows at different times so you no longer have one opportunity to make a splash. Trends come in waves.
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
PR and LinkedIn
