Anson Sowby
Co-Founder, CEO at Battery
Website Address: BatteryAgency.com
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week our host interviews Anson Sowby from Battery.
To learn more, check out https://BatteryAgency.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The global recession.
What are the major challenges that you (and/or other advertisers) face today?
Increasing prices.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
How is the trend towards streaming television (CTV) impacting your advertising strategies?: It’s helped as many clients have been streaming companies such as Netflix, CBS, LionsGate, etc.
