Kimberly Palmiero
CEO at Postindustrial Media
Website Address: https://postindustrial.com/
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Kim Palmiero from Postindustrial Media. To learn more, check out https://postindustrial.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Audiences are highly segmented, and this will continue. We live in information “silos” in which there is no ubiquitous “source” for most people. Marketers will have to continue to find creative ways to build meaningful engagement; with an emphasis on the word ‘meaningful’ – we can achieve transactional engagement but that’s different.
What is one tip that you would give when it comes to digital marketing?
Content IS KING.
Paid campaigns, SEO, presentation – that is all key but in my opinion, it is no substitute for content and stories that resonate with the audience you’re trying to reach.
What are the major challenges that you (and/or other advertisers) face today?
Creating meaningful, sustained connection and community with audiences, who are fragmented. The need to build a niche audience has never been more important.
What are the most effective advertising tactics and/or media for your company?
We build quality content via our journalism and sponsored content. Then we seek out partners (advertisers) who want to reach the same people, as those in our space.
