Matt Bailey
Lead Instructor and Founder at SiteLogic
Website Address: sitelogic.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Matt Bailey from SiteLogic. To learn more check out https://www.sitelogicmarketing.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Privacy, data collection and cookies. Those are the external, but the biggest problem is the widening skills gap in digital marketing. There are more jobs than marketers, and the skills are lacking across the board.
What is one tip that you would give when it comes to digital marketing?
Immerse yourself in analytics. Learn everything you can, as this will distinguish you from other marketers in a growing industry.
What are the major challenges that you (and/or other advertisers) face today?
Ad Fraud. Non-consensual tracking. Data privacy and security.
What are the most effective advertising tactics and/or media for your company?
Search is the biggest source of visits, conversions, and new clients. I see this across the board regardless of industry or audience.
