Cameron Karkut
Owner at Transparent eCom
Website Address: https://www.livetransparent.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Cameron Karkut from Transparent eCom. To learn more, check out https://www.livetransparent.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
The degradation of cookies turning into the disappearance of cookies.
Companies turning to marketing channel agnostic sources of truth for their data. AKA why do you trust Facebook, Google etc. to provide you data on the performance of your marketing.
Cost efficient attribution partners that are not reliant on cookie data. Relieving advertisers of not understanding which marketing channel drove what amount of revenue, and understanding the incremental opportunities of each marketing channel.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Expertise.
No marketing director of 15 years can beat a media buyer of 5 or even 10 on executing in their platform of choice.
I always recommend SMB’s to Mid-size businesses, start with 2-3 ad platforms and hire a contractor or agency rather than run it yourself. At some point you should in-house, or move to a larger agency that supports your business.
How does a media buyer stay on top of trends with media placement?
Subscribe to pubs, build a network of buyers, go to shows
