Roger Sievers
Owner at Sievers Creative
Website Address: https://www.sieverscreative.com/
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Roger Sievers from Sievers Creative. To learn more, check out https://www.sieverscreative.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
I’m certain that privacy protections will continue to change the way the advertisers are able to market their services. Right along side that will be innovations in gathering data in ways that connect consumer data points across more connected devices.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
When you work with an outside marketing agency or media buyer, you can usually get the expertise of a full team of marketing experts for the same cost. For an example, a small company could spend $5000/mo with an agency like ours and have a web design specialist, an SEO specialist, a PPC specialist, social media specialist, and more for the same cost as a marketing position.
How does a media buyer stay on top of trends with media placement?
We certainly keep an eye on industry leaders, thought leaders, and try not to forget that sometimes we need to push to create trends versus just following them.
