Kim Palmiero
CEO at Postindustrial Media LLC
Website Address: https://postindustrial.com/
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Kim Palmiero from Postindustrial Media LLC. To learn more, check out https://postindustrial.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
The further segmentation of media and how people consume it will make it more challenging for creators and advertisers to cut through the noise and reach their audience/community.
What is one tip that you would give when it comes to digital marketing?
It sounds cliche, but content is king – authentic, compelling stories & conversations resonate when paired with strategic distribution.
What are the major challenges that you (and/or other advertisers) face today?
Staying laser focused on our key audience, our community and serving them. It is easy to want to reach “everyone.”
What are the most effective advertising tactics and/or media for your company?
Not advertising per se but we often collaborate with other outlets and organizations on distribution – highly effective
