Eric Meth
Chief Revenue Officer at Surfside
Website Address: surfside.io
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Eric Meth from Surfside. To learn more, check out surfside.io.
What is the biggest change in marketing that you see coming in the next 2 years?
Continued diminishment of cookies/3rd party pixels
What is one tip that you would give when it comes to digital marketing?
Understanding the nuances between different tactics (low vs mid vs upper funnel) and general rate of return for each.
What are the major challenges that you (and/or other advertisers) face today?
– For cannabis brand marketers, the overall regulatory differences between each legal market
– Additionally there’s been an emerging trend to emulate traditional CPG trade marketing strategies as more focus on expanding brand awareness and loyalty takes effect with major Multi-State Operators (MSOs) and wholesale brand manufacturers within highly regulated markets
What are the most effective advertising tactics and/or media for your company?
In-App/Mobile, mWeb, Desktop Display, Pre-Roll Video, CTV/OTT
