Sasha Campbell
General Manager at Simply Digital Marketing Group
Website Address: www.simplydmg.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Sasha Campbell from Simply Digital Marketing Group. To learn more, check out www.simplydmg.com.
What is the biggest change in marketing that you see coming in the next 2 years?
A big shift in ads spend from Cable to OTT and CTV
What is one tip that you would give when it comes to digital marketing?
There is no “one tip” that makes a different because Digital Marketing has so many moving parts. But the FIRST tip I would give is to put your ego in a locker room when it comes to Digital Marketing. It’s not about proving you are right, it is about making money. And Making money with Digital Marketing requires to learn what is the best sales process. In that space, nobody on Earth can pretend he knows better. So leave your Ego at the door, be open minded and let people with experience guide you through all these moving parts to monetize your investment.
What are the major challenges that you (and/or other advertisers) face today?
Building an accurate conversion funnel. There are so many moving parts and problems to get accurate data that it makes it hard for us to get reliable tracking. We decided to go around these problems with a good old fashion type of tracking. But clearly, tracking is a challenge today.
What are the most effective advertising tactics and/or media for your company?
top funnel strategy (increase my awareness) and low funnel strategy with paid ads to convert
