Josh Feldman
Senior Manager of Sales & Marketing at ARTECHOUSE DC
Website Address: https://www.artechouse.com/
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Josh Feldman from ARTECHOUSE DC. To learn more, check out https://www.artechouse.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
The pandemic rattled a lot of industries and forced us all to think outside the box. I believe the last year has been returning to usual activities but the next few years will bring a greater increase in media buying and “viral” marketing tactics.
What is one tip that you would give when it comes to digital marketing?
Keeping it simple and relatable can often lead to higher conversions.
What are the major challenges that you (and/or other advertisers) face today?
The beginning of the pandemic meant needing to reinvent how to market in uncertain times. We moved from strategizing further out to taking it week by week since we never knew what to expect.
What are the most effective advertising tactics and/or media for your company?
Social Media Platforms with a visual component
