Andy Boenau
Storyteller at Speakeasy Media
Website Address: https://speakeasymedia.tv
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Andy Boenau from Speakeasy Media
To learn more check out https://speakeasymedia.tv.
Why is it important for a business to hire an outside ad agency as opposed to having just an internal marketing director?
What is the biggest change in marketing that you see coming in the next 2 years?
This is a follow-up to talk about how students can use a portfolio to become personal storytellers. Job interviews, scholarship applications, and team meetings. They need to develop the same type of skills marketers do!
What is one tip that you would give when it comes to digital marketing?
Every other marketer is just as scared to express an opinion as you are. But customers love it. Take a chance on your customers and watch them reward you.
What are the major challenges that you (and/or other advertisers) face today?
Budgets. Clients hear “advertising and marketing” and assign budgets based on the actual cost of posting OOH or digital content. The creative portion is what makes or breaks the campaigns. Creative needs funding!
What are the most effective advertising tactics and/or media for your company?
Niche down, then niche even more. Focusing on the tightest possible customer ends up opening doors to other niches you didn’t think of.
Who is a nonprofit that you support and why and how do you show support?
What are the major challenges that you (and/or other advertisers) face today?
Budgets. Clients hear “advertising and marketing” and assign budgets based on the actual cost of posting OOH or digital content. The creative portion is what makes or breaks the campaigns. Creative needs funding!
