Janette Lonsdale
Content Strategist and Owner at The Red Stairs
Website Address: https://theredstairs.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Janette Lonsdale from The Red Stair.
To learn more check out https://theredstairs.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I think video will continue to grow, mobile will continue to grow and content creators will need to be more empathetic and customer-first if they want to resonate with their prospects and customers. We will have to get past the desire to promote and instead dig deeper into questions like – “What can I create to help my customer right now?”
What is one tip that you would give when it comes to digital marketing?
Remember, you are engaging real people who have something specific they are looking for when they engage with you.
What are the major challenges that you (and/or other advertisers) face today?
I think all problem come back to strategy and understanding the customer.
What are the most effective advertising tactics and/or media for your company?
Content and email marketing.
What are the major challenges that you (and/or other advertisers) face today?
I think all problem come back to strategy and understanding the customer.
