Mike Barzacchini
Director, Marketing Services at Harper College
Website Address: http://www.harpercollege.edu
Each week on “More to Digital”, our host talks to digital marketing experts across the country. This week, our host speaks with Mike Barzacchini from Harper College.
To learn more, check out http://www.harpercollege.edu.
What is the biggest change in marketing that you see coming in the next 2 years?
Earning and keeping attention on the path to creating relationships that benefit both you and your prospect/audience.
What is one tip that you would give when it comes to digital marketing?
Link digital marketing with experiences or specific offers of value that help you take your relationship with your audience to the next stage.
What are the major challenges that you (and/or other advertisers) face today?
The continued fractioning of channels, audiences, and attention. The viewer, our prospect, now has full control over what they see, and when and how they see it. We best be useful, accessible, and highly relevant.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
We’ve shifted significantly to streaming, OTT, etc. It’s also helped us rethink messaging. What earns attention in this medium?
What are the most effective advertising tactics and/or media for your company?
OTT, SEO, Email
