Ben Herman
President at Mad Fish Digital
Website Address: madfishdigital.com
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week, our host interviews Ben Herman from Mad Fish Digital.
To learn more, check out madfishdigital.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Maturing privacy laws as mobile tracking technologies increase.
What are the major challenges that you (and/or other advertisers) face today?
Rate of commoditization for design, video and other creative services.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
CTV has positively impacted our digital strategies by providing additional marketing channels to include when developing a full funnel approach.
