Joshua Auerbach
Director of Marketing at Goddard College
Website Address: https://www.goddard.edu/
Each week on “More to Digital”, our host talks to digital marketing experts across the country. This week, our host speaks with Joshua Auerbach from Goddard College.
To learn more, check out https://www.goddard.edu/.
What is the biggest change in marketing that you see coming in the next 2 years?
The Metaverse.
What is one tip that you would give when it comes to digital marketing?
Patience, marketing is a long game.
What are the major challenges that you (and/or other advertisers) face today?
Lack of attribution due to changes in privacy rules.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
It’s keeping it on the radar, but hasn’t changed spend yet.
What are the most effective advertising tactics and/or media for your company?
Continued optimization of programmatic ads.
