Ulli Appelbaum
Founder & President at First the Trousers Then the Shoes Inc
Website Address: www.first-the-trousers.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Ulli Appelbaum from First the Trousers Then the Shoes Inc. To learn more, check out www.first-the-trousers.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I see both a return to strategy fundamentals (marketing has become too transactional) a well as a revival of brand assets as a way to differentiate brands and create brand salience.
Are their any trade organizations or groups that you belong to?
AMA
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
not sure, I do not work with a media buyer
What is one tip that you would give when it comes to media planning?
frequency is key to build brand assets
