John Barlett
CEO at EQUUS Television Network
Website Address: www.equustelevision.net
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with John Barlett from EQUUS Television Network. To learn more, check out www.equustelevision.net.
What is the biggest change in marketing that you see coming in the next 2 years?
Continued erosion of conventional pay television distribution consumption and audiences and the expansion of CTV Distribution channels
Are their any trade organizations or groups that you belong to?
National Assn. of Broadcasters, Radio Advertising Bureau, American Horse Publications, Chamber & Economic Partnership
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Objective approach based on larger base of experience among many industries, media outlets and broader experience in dealing with the challenges of the changing media landscape
What is one tip that you would give when it comes to media planning?
Free your mind…the rest will follow
How does a media buyer stay on top of trends with media placement?
by doing it instead of reading about it
