Airey Baringer
Director, Product Management, Privacy at TripleLift
Website Address: triplelift.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Airey Baringer from TripleLift. To learn more, check out triplelift.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The ascendancy of consumers as first party citizens in digital advertising. The deprecation of third-party cookies is a symptom of a larger shift across societies, governments, and businesses towards consumer data security and privacy.
Are there any trade organizations or groups that you belong to?
IAB Tech Lab
Prebid.org
W3C
What is one tip that you would give when it comes to media planning?
There is no single answer to solving for addressability in the new era of privacy and identity. However, if you’re looking for consistent quality and scale, solutions that link media and first-party data will very well be the answer.
What percent of your advertising service offerings does programmatic media buying make up?
90%
Does your company subscribe to Nielsen and/or Comscore ratings?
Yes
What tools do you use to plan, buy, traffic, analyze, or report media?
TripleLift enables advertisers to reach their desired audiences across high-quality publisher inventory that spans across channels – from web to CTV – and formats, including CTV Spots, CTV Advanced Ad Formats, Branded Video, Display and Native.
Which programmatic platform(s) do you utilize to purchase media?
I don’t. I’m a product leader focused on solving privacy and identity-related issues.
