David Ganz
Founder/CEO at Relationship1
Website Address: www.relationship1.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with David Ganz from Relationship1. To learn more, check out www.relationship1.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Efficient integration of new digital media with “old school” advertising and marketing like print, broadcast, direct mail and catalog.
Are their any trade organizations or groups that you belong to?
Direct Marketing Association
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
The biggest advantage of outside media buyers is their awareness of all media sources which have exploded over the past 5 years plus bundling the media for the most efficient buy.
What is one tip that you would give when it comes to media planning?
Have a media plan in place as early as possible and a schedule to review and adjust the plan every quarter as well as immediately upon budget or campaign changes.
How does a media buyer stay on top of trends with media placement?
Subscribe to as many as relevant online media newsletters. Attend relevant seminars and conferences.
