Trevor Norton
Founder at Impact Digital L.L.C.
Website Address: paidmediaguy.com
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Trevor Norton from Impact Digital L.L.C.
To learn more, check out paidmediaguy.com.
What is the biggest change in marketing that you see coming in the next 2 years?
AI & Attribution
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Working with skilled experts as opposed to a generalist
How does a media buyer stay on top of trends with media placement?
Constant testing, subscribing to newsletters, etc
