Camille Trent
Director of Content & Community at PeerSignal
Website Address: Peersignal.org
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Camille Trent from PeerSignal.
To learn more, check out Peersignal.org.
What is the biggest change in marketing that you see coming in the next 2 years?
Less funnel-style marketing, more media
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Time & resources. Evaluating media options is not the best use of a marketing director’s time. To be honest, I think Sparktoro could help shortcut this.
How does a media buyer stay on top of trends with media placement?
Tools like Sparktoro and influencer lists
